578 lines
29 KiB
HTML
578 lines
29 KiB
HTML
<HTML><HEAD><TITLE>WWW.ROCK.RU - Ðîññèéñêèé Ðîê-ïîðòàë</TITLE>
|
|
<META content="text/html; charset=windows-1251" http-equiv=Content-Type>
|
|
<META content=no-cache http-equiv=pragma>
|
|
<META content=no-cache http-equiv=cache-control>
|
|
<META
|
|
content="ëåãåíäû ðîêà, ðîê, ðóññêèé, ðîê, ðóññêèé ðîê, õàðä ðîê, rock, hard rock, rock'n'roll, ìóçûêà, ìï3, MP3, mp3, AC/DC, Aerosmith, Alice In Chains, Bon Jovi, Faith no more, Gary Moore, Guns 'n' Roses, Iron Maiden, Joe Satriani, Judas Priest, Kiss, Marylin Manson, Megadeth, Metallica, Nirvana, Offspring, Rage Against The Machine, Rammstein, Red Hot Chili Peppers, Scorpions, SoundGarden, Van Halen, ZZ Top"
|
|
name=keywords>
|
|
<LINK
|
|
href="style.css" rel=STYLESHEET type=TEXT/CSS>
|
|
<SCRIPT LANGUAGE="javascript">
|
|
function show(file, width, height)
|
|
{
|
|
file=file;
|
|
window.open(file, "_blank", "width="+width+",height="+height+",titlebar=no,toolbar=no,location=no,status=no,menubar=no,scrollbars=yes,resizable=yes");
|
|
}
|
|
</SCRIPT>
|
|
<SCRIPT LANGUAGE="JavaScript">
|
|
if( parseInt( navigator.appVersion ) >= 3 ) compat = true;
|
|
if(compat)
|
|
{
|
|
I1 = new Image;
|
|
I1.src="http://www.rock.ru/IMG/logo1.gif";
|
|
I1_1 = new Image;
|
|
I1_1.src="http://www.rock.ru/IMG/logo1s.gif";
|
|
I2 = new Image;
|
|
I2.src="http://www.rock.ru/IMG/logo2.gif";
|
|
I2_2 = new Image;
|
|
I2_2.src="http://www.rock.ru/IMG/logo2s.gif";
|
|
I3 = new Image;
|
|
I3.src="http://www.rock.ru/IMG/logo3.gif";
|
|
I3_3 = new Image;
|
|
I3_3.src="http://www.rock.ru/IMG/logo3s.gif";
|
|
I4 = new Image;
|
|
I4.src="http://www.rock.ru/IMG/logo4.gif";
|
|
I4_4 = new Image;
|
|
I4_4.src="http://www.rock.ru/IMG/logo4s.gif";
|
|
I5 = new Image;
|
|
I5.src="http://www.rock.ru/IMG/logo5.gif";
|
|
I5_5 = new Image;
|
|
I5_5.src="http://www.rock.ru/IMG/logo5s.gif";
|
|
I6 = new Image;
|
|
I6.src="http://www.rock.ru/IMG/logo6.gif";
|
|
I6_6 = new Image;
|
|
I6_6.src="http://www.rock.ru/IMG/logo6s.gif";
|
|
I7 = new Image;
|
|
I7.src="http://www.rock.ru/IMG/logo7.gif";
|
|
I7_7 = new Image;
|
|
I7_7.src="http://www.rock.ru/IMG/logo7s.gif";
|
|
|
|
}
|
|
function SetImg(Name,Img)
|
|
{
|
|
if(compat)
|
|
{
|
|
document.images[Name].src=eval(Img+'.src');
|
|
}
|
|
}
|
|
</SCRIPT>
|
|
<META content="MSHTML 5.00.2614.3500" name=GENERATOR></HEAD>
|
|
<BODY bgColor=#000000 onload=" " onmouseover="">
|
|
<table align=center border=0 cellspacing=0 cellpadding=0 width=700>
|
|
<tr>
|
|
<td><IMG SRC="/IMG/logotop.gif" WIDTH="700" HEIGHT="88" BORDER="0"></td>
|
|
</tr>
|
|
<tr>
|
|
<td><table border=0 cellspacing=0 cellpadding=0>
|
|
<tr>
|
|
<td><A HREF="http://www.rock.ru/index.php" ONMOUSEOVER="SetImg('logo1','I1_1')" ONMOUSEOUT="SetImg('logo1','I1')"><IMG SRC="/IMG/logo1.gif" ALT="Íà ãëàâíóþ ñòðàíèöó" WIDTH="94" HEIGHT="28" BORDER="0" name="logo1"></a></td>
|
|
<td><A HREF="http://www.rock.ru/about.html" ONMOUSEOVER="SetImg('logo2','I2_2')" ONMOUSEOUT="SetImg('logo2','I2')"><IMG SRC="/IMG/logo2.gif" ALT="Î ñàéòå" WIDTH="85" HEIGHT="28" BORDER="0" name="logo2"></a></td>
|
|
<td><A HREF="http://www.rock.ru/autors.html" ONMOUSEOVER="SetImg('logo3','I3_3')" ONMOUSEOUT="SetImg('logo3','I3')"><IMG SRC="/IMG/logo3.gif" ALT="Àâòîðû" WIDTH="87" HEIGHT="28" BORDER="0" name="logo3"></a></td>
|
|
<td><A HREF="http://www.rock.ru/mail.html" ONMOUSEOVER="SetImg('logo4','I4_4')" ONMOUSEOUT="SetImg('logo4','I4')"><IMG SRC="/IMG/logo4.gif" ALT="Îáðàòíàÿ ñâÿçü" WIDTH="73" HEIGHT="28" BORDER="0" name="logo4"></a></td>
|
|
<td><A HREF="http://www.rock.ru/cgi-bin/ikonboard/ikonboard.cgi" ONMOUSEOVER="SetImg('logo5','I5_5')" ONMOUSEOUT="SetImg('logo5','I5')"><IMG SRC="/IMG/logo5.gif" ALT="Íàø Ôîðóì" WIDTH="79" HEIGHT="28" BORDER="0" name="logo5"></a></td>
|
|
<td><A HREF="http://www.rock.ru/rockchat.html" ONMOUSEOVER="SetImg('logo6','I6_6')" ONMOUSEOUT="SetImg('logo6','I6')"><IMG SRC="/IMG/logo6.gif" ALT="Ðîê-×àò" WIDTH="48" HEIGHT="28" BORDER="0" name="logo6"></td>
|
|
<td><A HREF="http://www.rock.ru/gb/index.php" ONMOUSEOVER="SetImg('logo7','I7_7')" ONMOUSEOUT="SetImg('logo7','I7')"><IMG SRC="/IMG/logo7.gif" ALT="Ãîñòåâàÿ êíèãà" WIDTH="98" HEIGHT="28" BORDER="0" name="logo7"></td>
|
|
<td><IMG SRC="/IMG/logoright.gif" WIDTH="136" HEIGHT="28" BORDER="0"></td></tr>
|
|
</table></td></tr>
|
|
<tr>
|
|
<td><IMG SRC="/IMG/linetop.gif" WIDTH="700" HEIGHT="18" BORDER="0"></td>
|
|
</tr>
|
|
<tr>
|
|
<td><table align=left border=0 cellspacing=0 cellpadding=0 WIDTH="151">
|
|
<tr>
|
|
<td background="/IMG/bgleftmenu.gif" width=151 vAlign=top>
|
|
<TABLE background="/IMG/hand.gif" border=0 height=100% cellPadding=0 cellSpacing=0 width=151>
|
|
<TBODY>
|
|
<TR>
|
|
<TD class=menuheader height=20>ÎÁÇÎÐÛ >>> </TD></TR>
|
|
<TR>
|
|
<TD class=menucell height=20
|
|
onclick="window.location='http://www.rock.ru/news.shtml';"
|
|
onmouseout="background='/IMG/1.gif'"
|
|
onmouseover="background='/IMG/1s.gif'"
|
|
style="CURSOR: hand"> <A class=menulink
|
|
href="http://www.rock.ru/news.shtml">Íîâîñòè</A>
|
|
</TD></TR>
|
|
<TR>
|
|
<TD class=menucell height=20
|
|
onclick="window.location='http://www.rock.ru/afisha.shtml';"
|
|
onmouseout="background='/IMG/2.gif'"
|
|
onmouseover="background='/IMG/2s.gif'"
|
|
style="CURSOR: hand"> <A class=menulink
|
|
href="http://www.rock.ru/afisha.shtml">Àôèøà</A> </TD></TR>
|
|
<TR>
|
|
<TD class=menucell height=20
|
|
onclick="window.location='http://www.rock.ru/interviews.shtml';"
|
|
onmouseout="background='/IMG/3.gif'"
|
|
onmouseover="background='/IMG/3s.gif'"
|
|
style="CURSOR: hand"> <A class=menulink
|
|
href="http://www.rock.ru/interviews.shtml">Èíòåðâüþ</A> </TD></TR>
|
|
<TR>
|
|
<TD class=menucell height=20
|
|
onclick="window.location='http://www.rock.ru/reviews.shtml';"
|
|
onmouseout="background='/IMG/4.gif'"
|
|
onmouseover="background='/IMG/4s.gif'"
|
|
style="CURSOR: hand"> <A class=menulink
|
|
href="http://www.rock.ru/reviews.shtml">Ðåöåíçèè</A> </TD></TR>
|
|
<TR>
|
|
<TD class=menucell height=20
|
|
onclick="window.location='http://www.rock.ru/articles.shtml';"
|
|
onmouseout="background='/IMG/5.gif'"
|
|
onmouseover="background='/IMG/5s.gif'"
|
|
style="CURSOR: hand"> <A class=menulink
|
|
href="http://www.rock.ru/articles.shtml">Ñòàòüè</A> </TD></TR>
|
|
<TR>
|
|
<TD class=menucell height=20
|
|
onclick="window.location='http://www.rock.ru/distribution.shtml';"
|
|
onmouseout="background='/IMG/6.gif'"
|
|
onmouseover="background='/IMG/6s.gif'"
|
|
style="CURSOR: hand"> <A class=menulink
|
|
href="http://www.rock.ru/distribution.shtml">Ðàññûëêà</A> </TD></TR>
|
|
<TR>
|
|
<TD class=menucell height=20
|
|
onclick="window.location='http://www.rock.ru/concerts.shtml';"
|
|
onmouseout="background='/IMG/7.gif'"
|
|
onmouseover="background='/IMG/7s.gif'"
|
|
style="CURSOR: hand"> <A class=menulink
|
|
href="http://www.rock.ru/concerts.shtml">Îò÷åòû î êîíöåðòàõ</A> </TD></TR>
|
|
<TR>
|
|
<TD class=menuheader height=20>ÐÎÊ-ÏÜÅÄÅÑÒÀË >>> </TD></TR>
|
|
<TR>
|
|
<TD class=menucell height=20
|
|
onclick="window.location='http://www.rock.ru/legends.html';"
|
|
onmouseout="background='/IMG/9.gif'"
|
|
onmouseover="background='/IMG/9s.gif'"
|
|
style="CURSOR: hand"> <A class=menulink
|
|
href="http://www.rock.ru/legends.html">Âñå î Ëåãåíäàõ Âåêà</A>
|
|
</TD></TR>
|
|
<TR>
|
|
<TD class=menucell height=20
|
|
onclick="window.location='http://www.rock.ru/hard.html';"
|
|
onmouseout="background='/IMG/10.gif'"
|
|
onmouseover="background='/IMG/10s.gif'"
|
|
style="CURSOR: hand"> <A class=menulink
|
|
href="http://www.rock.ru/hard.html">Ðîê-ýíöèêëîïåäèÿ</A> </TD></TR>
|
|
<TR>
|
|
<TD class=menucell height=20
|
|
onclick="window.location='http://www.rock.ru/rusrock.html';"
|
|
onmouseout="background='/IMG/11.gif'"
|
|
onmouseover="background='/IMG/11s.gif'"
|
|
style="CURSOR: hand"> <A class=menulink
|
|
href="http://www.rock.ru/rusrock.html">Ðóññêèé Ðîê</A>
|
|
</TD></TR>
|
|
<TR>
|
|
<TD class=menucell height=20
|
|
onclick="window.location='http://www.rock.ru/mp3.html';"
|
|
onmouseout="background='/IMG/12.gif'"
|
|
onmouseover="background='/IMG/12s.gif'"
|
|
style="CURSOR: hand"> <A class=menulink
|
|
href="http://www.rock.ru/mp3.html">MP3 Êîëëåêöèÿ</A> </TD></TR>
|
|
<TR>
|
|
<TD class=menucell height=20
|
|
onclick="window.location='http://www.rock.ru/younggrups.html';"
|
|
onmouseout="background='/IMG/13.gif'"
|
|
onmouseover="background='/IMG/13s.gif'"
|
|
style="CURSOR: hand"> <A class=menulink
|
|
href="http://www.rock.ru/younggrups.html">Ìîëîäûå&Ïåðñïåêòèâíûå</A> </TD></TR>
|
|
<TR>
|
|
<TD class=menuheader height=20>ÐÀÇÍÎÅ >>> </TD></TR>
|
|
<TR>
|
|
<TD class=menucell height=20
|
|
onclick="window.location='http://www.rock.ru/links.html';"
|
|
onmouseout="background='/IMG/15.gif'"
|
|
onmouseover="background='/IMG/15s.gif'"
|
|
style="CURSOR: hand"> <A class=menulink
|
|
href="http://www.rock.ru/links.html">Ïîëåçíûå Ññûëêè</A> </TD></TR>
|
|
<TR>
|
|
<TD class=menucell height=20
|
|
onclick="window.location='http://www.rock.ru/cgi-bin/topsites/topsites.cgi';"
|
|
onmouseout="background='/IMG/16.gif'"
|
|
onmouseover="background='/IMG/16s.gif'"
|
|
style="CURSOR: hand"> <A class=menulink
|
|
href="http://www.rock.ru/cgi-bin/topsites/topsites.cgi">Êàòàëîã ðîê-ñàéòîâ</A> </TD></TR>
|
|
<TR>
|
|
<TD class=menucell height=20
|
|
onclick="window.location='http://www.rock.ru/funny.html';"
|
|
onmouseout="background='/IMG/16.gif'"
|
|
onmouseover="background='/IMG/16s.gif'"
|
|
style="CURSOR: hand"> <A class=menulink
|
|
href="http://www.rock.ru/funny.html">Çàáàâíîå</A> </TD></TR>
|
|
<TR>
|
|
<TD class=menucell height=20
|
|
onclick="window.location='http://www.rock.ru/webmasters.html';"
|
|
onmouseout="background='/IMG/18.gif'"
|
|
onmouseover="background='/IMG/18s.gif'"
|
|
style="CURSOR: hand"> <A class=menulink
|
|
href="http://www.rock.ru/webmasters.html">Âåá-ìàñòåðàì</A>
|
|
</TD></A></TR>
|
|
<TR>
|
|
<TD class=menucell height=20
|
|
onclick="window.open('http://www.pleer.ru/'); return false;"
|
|
onmouseout="background='/IMG/19.gif'"
|
|
onmouseover="background='/IMG/19s.gif'"
|
|
style="CURSOR: hand"> <A class=menulink
|
|
href="http://www.pleer.ru/" target=_blank>Mp3-Ïëååðû (Ïëååð.Ðó)</A></TD></TR>
|
|
<TR>
|
|
<TD class=menuheader height=20>ÈÍÒÅÐÀÊÒÈÂ >>> </TD></TR>
|
|
<TR>
|
|
<TD class=menucell height=20
|
|
onclick="window.location='http://www.rock.ru/mail.html';"
|
|
onmouseout="background='/IMG/22.gif'"
|
|
onmouseover="background='/IMG/22s.gif'"
|
|
style="CURSOR: hand"> <A class=menulink
|
|
href="http://www.rock.ru/mail.html">Îáðàòíàÿ Ñâÿçü</A> </TD></TR>
|
|
<TR>
|
|
<TD class=menucell height=20
|
|
onclick="window.location='http://www.sinor.ru/~rock/cgi-bin/ikonboard/ikonboard.cgi';"
|
|
onmouseout="background='/IMG/23.gif'"
|
|
onmouseover="background='/IMG/23s.gif'"
|
|
style="CURSOR: hand"> <A class=menulink
|
|
href="http://www.rock.ru/cgi-bin/ikonboard/ikonboard.cgi">Ôîðóì</A> </TD></TR>
|
|
<TR>
|
|
<TD class=menucell height=20
|
|
onmouseout="background='/IMG/23.gif'"
|
|
onmouseover="background='/IMG/23s.gif'"> <A class=menulink
|
|
href="http://www.rock.ru/rockchat.html">×ÀÒ</A> </TD></TR>
|
|
<TR>
|
|
<TD class=menucell height=20
|
|
onclick="window.location='http://www.rock.ru/gb/index.php';"
|
|
onmouseout="background='/IMG/23.gif'"
|
|
onmouseover="background='/IMG/23s.gif'"
|
|
style="CURSOR: hand"> <A class=menulink
|
|
href="http://www.rock.ru/gb/index.php">Ãîñòåâàÿ Êíèãà</A> </TD></TR>
|
|
<TR>
|
|
<TD vAlign=top class=menucellmiddle height=100 background="IMG/bgleftmenu.gif">
|
|
<!--begin of Top100-->
|
|
<a href="http://top100.rambler.ru/top100/">
|
|
<img src="http://counter.rambler.ru/top100.cnt?259915"
|
|
alt="Rambler's Top100" width=1 height=1 border=0></a>
|
|
<!--end of Top100 code-->
|
|
<Center> <!--begin of Top100 logo-->
|
|
<a href="http://top100.rambler.ru/top100/">
|
|
<img src="http://top100-images.rambler.ru/top100/banner-88x31-rambler-black2.gif"
|
|
alt="Rambler's Top100" width=88 height=31 border=0></a>
|
|
<!--end of Top100 logo --><br>
|
|
<a href=http://musiccounter.ru >
|
|
<img src=http://musiccounter.ru/hit.pl?id=3501&style=3 height=40 width=88
|
|
border=0></a>
|
|
</center></TD></TR>
|
|
<TR>
|
|
<TD class=menucelldown height=100% background="/IMG/bgleftmenu.gif">
|
|
</TD></TR>
|
|
</TBODY></TABLE></td>
|
|
<td bgcolor=#404040>
|
|
<table border=0 width=540 height=100%>
|
|
<tr>
|
|
<td vAlign=top> <DIV align=left>
|
|
<TABLE align=center border=0 cellPadding=0 cellSpacing=0
|
|
width="95%">
|
|
<TBODY>
|
|
<TR>
|
|
<TD>
|
|
<br>
|
|
|
|
<table border=0 cellspacing=1 cellpadding=1 width=100% bgcolor=#000000>
|
|
<tr>
|
|
<th BGCOLOR=#333F4F colspan=3><font COLOR=#FFFFFF size=-1>Ñòàòüè</font></th></tr>
|
|
<tr>
|
|
<TD BGCOLOR=#404F64><B><FONT COLOR=#FFC246 SIZE=2>ÊÀÊ ÑÒÀÒÜ ÇÂÅÇÄÎÉ?</FONT></B></TD>
|
|
</tr>
|
|
</table>
|
|
<table border=0 cellspacing=1 cellpadding=1 width=100% bgcolor=#000000>
|
|
<tr valign=top>
|
|
<TD WIDTH=170 colspan=3><font size=-1 color=#DADADA>
|
|
<HR NOSHADE SIZE=1 color=#C1C1C1><nobr><b>Ïî ìàòåðèàëàì æóðíàëà Music Box</b></FONT></nobr></FONT></TD>
|
|
</tr>
|
|
<tr valign=top>
|
|
<TD BGCOLOR=#444444><FONT class=text2>
|
|
|
|
|
|
<br>Íå ñåêðåò, ÷òî ñðåäè ìóçûêàíòîâ ðàñïðîñòðàíåíî
|
|
ìíåíèå: ñòîèò òîëüêî ðàçîñëàòü ñâîè äåìîçàïèñè
|
|
ñ ëó÷øèìè ïåñíÿìè âî âñå êðóïíåéøèå ôèðìû ãðàìçàïèñè, êàê
|
|
íàçàâòðà ðåçóëüòàò íå çàìåäëèò ìàòåðèàëèçîâàòüñÿ â âèäå ïðåäñòàâèòåëåé
|
|
ýòèõ ôèðì, ñòó÷àùèõñÿ â ÂÀØÓ ÄÂÅÐÜ è ðàçìàõèâàþùèõ êîíòðàêòàìè.<P>
|
|
Êîíå÷íî, íà ëþáîé ôèðìå åñòü îòäåëû è ëþäè, îòâå÷àþùèå çà ïîèñê è "ðàñêðóòêó"
|
|
íîâûõ òàëàíòîâ. Õîòÿ òàêæå èçâåñòíî, ÷òî êàæäóþ íåäåëþ îêîëî 2 òûñÿ÷
|
|
êàññåò îò íà÷èíàþùèõ èñïîëíèòåëåé ëîæèòñÿ íà ðàáî÷èé ñòîë ýòèõ ëþäåé.
|
|
<P>
|
|
<B>ÊÀÊÎÂÀ ÆÅ ÝÔÔÅÊÒÈÂÍÎÑÒÜ ÒÀÊÎÃÎ ÌÅÒÎÄÀ?</B>
|
|
<P>
|
|
Èëè êàê ñëóøàþò äåìîçàïèñè, ïðèñëàííûå íåèçâåñòíûìè àðòèñòàìè?<P>
|
|
Ñîòðóäíèêè æóðíàëà "Q" ïîñëàëè ñâîþ êàññåòó ñ âëîæåííîé ôîòîãðàôèåé è
|
|
èíòðèãóþùèìè ñâåäåíèÿìè î íåêîåé ìèôè÷åñêîé ãðóïïå, ñ óêàçàíèåì àäðåñà è
|
|
òåëåôîíà åå ìåíåäæåðà, êîèì áûë îäèí èç ýòèõ æóðíàëèñòîâ. Ýòè ðåêëàìíûå
|
|
ìàòåðèàëû áûëè äîñòàâëåíû â 22 ôèëèàëà âñåìèðíî èçâåñòíûõ ôèðì
|
|
ãðàìçàïèñè, ðàñïîëîæåííûõ â Ëîíäîíå. Êàññåòà áûëà ... ïóñòàÿ.
|
|
Óæå ÷åðåç íåäåëþ ìåíåäæåð ñòàë ïîëó÷àòü îòêëèêè íà ñâîå "çàìàí÷èâîå" ïðåäëîæåíèå.
|
|
Íåêîòîðûå ôèðìû ïðîñòî ïðèñëàëè êàññåòó îáðàòíî áåç êàêèõ-ëèáî êîììåíòàðèåâ,
|
|
îò äðóãèõ áûë ïîëó÷åí îòâåò íà îôèöèàëüíîì áëàíêå: "Âíèìàòåëüíî ïðîñëóøàâ âàø ìàòåðèàë,
|
|
áëàãîäàðèì çà âðåìÿ è óñèëèÿ, êîòîðûå âû ïîòðàòèëè. Ê ñîæàëåíèþ, ïîêà ìû íå
|
|
çàèíòåðåñîâàíû â òàêîé ìóçûêå.
|
|
"×àñòü êàññåò âåðíóëàñü íàçàä ñ íàäïèñüþ "Îíà ïóñòàÿ". Çàòåì ïðîöåññ
|
|
êîíòàêòà ðàñòÿíóëñÿ íà ìåñÿöû. Ïî òåëåôîíó ìåíåäæåð-æóðíàëèñò óçíà, ÷òî
|
|
ìíîãèå ôèðìû ïðîñòî çàâàëåíû êàññåòàìè, è ïðîñëóøàòü èõ êàñåòó óäàñòñÿ
|
|
íå ñêîðî. ×àñòü æå åãî êàññåò ïðîñòî
|
|
ïîòåðÿëàñü.<P>
|
|
Íå óäîâëåòâîðèâøèñü ðåçóëüòàòîì ýêñïåðèìåíòà ñ âûìûøëåííîé ãðóïïîé,
|
|
æóðíàëèñòû "Q" ðåøèëè äîâåñòè äåëî äî êîíöà è îáðàòèëèñü ê âåòåðàíàì
|
|
ìóçûêàëüíîé èíäóñòðèè ñ ïðîñüáîé ïðîêîììåíòèðîâàòü ðåçóëüòàò.
|
|
<P>
|
|
Âîò ÷òî ñêàçàë Äýâèä Áåéòñ (David Bates), äèðåêòîð îòäåëà ïîèñêîâ
|
|
òàëàíòîâ ôèðìû "Phonogram": "Ïëåíêè íåîõîòíî ïðîñëóøèâàþòñÿ àãåíòàìè
|
|
ôèðì, ïîòîìó ÷òî îíè è òàê çàãðóæåíû ðàáîòîé ñ ìîëîäûìè ãðóïïàìè, óæå
|
|
èìåþùèìè ñ íàìè êîíòðàêò". Íà âîïðîñ, êàêîé äîëæíà áûòü äåìîçàïèñü,
|
|
÷òîáû ïîíðàâèòüñÿ, îí îòâåòèë: "Èäåàëüíî", åñëè â ïåðâûå 30 ñåêóíä çâó÷àíèÿ
|
|
ìîæíî áûëî áû ïîíÿòü, ÷òî âû çà èñïîëíèòåëü è êàêèì ïîòåíöèàëîì âû
|
|
îáëàäàåòå. Åñëè íàø ÷åëîâåê ïðîñëóøàåò 30 ñåêóíä è ãðóïïà åãî ÷åì-íèáóäü çàèíòåðåñóåò, îí áóäåò ñëóøàòü
|
|
äàëüøå.  ïðîòèâíîì ñëó÷àå îí ïîñòàâèò ñëåäóþùóþ êàññåòó".<P>
|
|
Íó ÷òî æå, æåñòêèé ïîäõîä. Îäíàêî ïåðâîå, ÷òî ñòàíîâèòñÿ ÿñíûì èç âûøåñêàçàííîãî,
|
|
ýòî òî, ÷òî íóæíî òàê ñäåëàòü âàøó äåìîçàïèñü, ÷òîáû ñðàçó
|
|
çàçâó÷àë âàø ïîòåíöèàëüíûé õèò, áûëà ïîíÿòíà âàøà èäåÿ, âàø ñòèëü, ñðàçó
|
|
ðàñêðûâàëèñü âàøè äîñòîèíñòâà êàê êîìïîçèòîðà, àðàíæèðîâùèêà, èñïîëíèòåëÿ.
|
|
È, ÃËÀÂÍÎÅ, ÏÎÌÍÈÒÅ - Ó ÂÀÑ ÂÑÅÃÎ 30 ÑÅÓÍÄ!
|
|
<P>
|
|
Âòîðîé âûâîä: ñàìà ïî ñåáå äåìîçàïèñü åùå íè÷åãî íå ðåøàåò. Áåç ñîìíåíèÿ,
|
|
îíà íóæíà, íî íóæíî ÷òî-òî åùå, ÷òî ïîçâîëèò ïðèâëå÷ü âíèìàíèå ôèðì
|
|
ïðåæäå, ÷åì îíè ñåðüåçíî áóäóò ñ âàìè ðàçãîâàðèâàòü. Äàâàéòå ïîñìîòðèì,
|
|
÷òî æå åùå ìîæåò ïîâëèÿòü íà ñóäüáó "ìîëîäîé òàëàíòëèâîé ãðóïïû àðòèñòîâ".
|
|
<P>
|
|
<B>ÇÀÊÐÛÒÛÅ ÈËÈ "ÑÅÊÐÅÒÍÛÅ" êîíöåðòû</B>
|
|
<P>
|
|
- ýòî ñïîñîá ñîçäàòü î ñåáå ìíîãî ñëóõîâ è ñïëåòåí, ò.ê. ïðîéòè íà
|
|
òàêîé êîíöåðò ìîæíî òîëüêî ïî âàøåìó ïðèãëàñèòåëüíîìó áèëåòó, ïîñòîðîííèå
|
|
òóäà íå äîïóñêàþòñÿ. Ýòî ñâîåãî ðîäà "ýëèòàðíàÿ" òóñîâêà, íà êîòîðóþ
|
|
ìîãóò íå ïóñòèòü áîññà øîó-áèçíåñà, íàïðèìåð, èç-çà òîãî, ÷òî îí íåäîñòàòî÷íî "êðóòî" âûãëÿäèò.
|
|
<P>
|
|
Ãðóïïà Simply Red èãðàëà â Áåäôîðòñêîì óíèâåðñèòåòå, êîãäà ïðåäñòàâèòåëè
|
|
âñåõ êðóïíåéøèõ êîìïàíèé ïðèøëè ïîñìîòðåòü êîíöåðò, íî áûëè
|
|
îñòàíîâëåíû â äâåðÿõ ôðàçîé, ñòàâøåé ñ òåõ ïîð ôîëêëîðîì â ìóçûêàëüíûõ
|
|
êðóãàõ: "Ìíå íàïëåâàòü èç êàêîé âû ôèðìû, ÿ ñêàçàë, ñþäà âû íå
|
|
ïðîéäåòå". Òîëüêî ïðåäñòàâèòåëü ôèðìû Electra áûë îòâàæåí, ñîîáðàçèòåëåí è äîñòàòî÷íî ìàë ðîñòîì, ÷òîáû
|
|
ïðîíèêíóòü çà ñöåíó ÷åðåç îêíî òóàëåòà. Îí âçÿë ýêñêëþçèâíîå èíòåðâüþ è
|
|
ïîäïèñàë êîíòðàêò ñ ãðóïïîé â òîò æå âå÷åð. Òàêîé ñïîñîá ïîäïèñàíèÿ êîíòðàêòîâ,
|
|
ïîïóëÿðíûé â íà÷àëå 80-ãîäîâ, êàæåòñÿ îïÿòü âõîäèò â ìîäó.
|
|
Õèòðîñòü çäåñü â òîì, ÷òî êðóïíûå êîìïàíèè íå ñìîãóò óñòîÿòü ïðè ìûñëè,
|
|
÷òî ãäå-òî ðÿäîì ñ íèìè çàðîæäàåòñÿ íîâîå ìóçûêàëüíîå ÿâëåíèå, êîòîðîå
|
|
îíè ïîêà íå ïîíèìàþò, íî êîòîðîå ïðîõîäèò áåç èõ ó÷àñòèÿ.
|
|
<P>
|
|
<B>ÌÅÑÒÍÀß ÏÎÄÄÅÐÆÊÀ</B>
|
|
<P>
|
|
— î÷åíü âàæíûé ôàêòîð äëÿ íà÷èíàþùåé ãðóïïû,
|
|
ïîñêîëüêó ìåíåäæåðû ìåñòíûõ êëóáîâ, äèñê-æîêåè, âëàäåëüöû ìàãàçèíîâ
|
|
ïëàñòèíîê è æóðíàëèñòû ìåñòíûõ èçäàíèé âñåãäà êîíòàêòèðóþò ñ ïðåäñòàâèòåëÿìè
|
|
ôèðì ãðàìçàïèñè. Ìóçûêàëüíàÿ èíäóñòðèÿ - ýòî ñâîåãî ðîäà
|
|
ñåòü ãäå âñå ñâÿçàíû ìåæäó ñîáîé è îáìåíèâàþòñÿ èíôîðìàöèåé, è, åñëè
|
|
âû ïîïóëÿðíû íà ìåñòíîì óðîâíå, òî òàê èëè èíà÷å ñêîðî ñòàíåòå èçâåñòíû
|
|
êîìïàíèÿì. Åñëè èõ ïðåäñòàâèòåëü ñîáèðàåòñÿ ïîéòè â êëóá, áóäüòå óâåðåíû, îí îáÿçàòåëüíî
|
|
íàâåäåò ñïðàâêè ó ëþäåé, çíàþùèõ ìåñòíûõ ðûíîê, êàêóþ
|
|
ãðóïïó åìó ïîñìîòðåòü. Def Leppard
|
|
íà÷èíàëè èìåííî òàê, è ñêîðî ïðèøëè ê
|
|
ìíîãîìèëëèîííûì òèðàæàì ïëàñòèíîê
|
|
è îãðîìíîé ïîïóëÿðíîñòè.
|
|
<P>
|
|
<B>"ÆÈÂÛÅ" ÊÎÍÖÅÐÒÛ</B>
|
|
<P>
|
|
ìîãóò, áåç ñîìíåíèÿ, òîëüêî óëó÷øèòü âàøå ïîëîæåíèå.
|
|
Íî êîíöåðò - ýòî íå âûñòóïëåíèå â êëóáå. Îæèäàòü, ÷òî êòî-òî ïðèäåò
|
|
ñìîòðåòü íåèçâåñòíóþ ãðóïïó, ïî ìåíüøåé ìåðå íàèâíî, åñëè òîëüêî ýòî
|
|
íå âûñòóïëåíèå â èçâåñòíîì "ðàñêðó÷åííîì" ìåñòå. Ïðàâäà, íåêîòîðûì ýòî
|
|
óäàâàëîñü ñäåëàòü ïî-äðóãîìó. Ïîñëå ñåðèè àíøëàãîâûõ êîíöåðòîâ ãðóïïà
|
|
Íàððó Mondays ïîäïèñàëà êîíòðàêò, íî â äåéñòâèòåëüíîñòè çðèòåëåé ìîãëî è
|
|
íå áûòü, åñëè áû äðóçüÿ ãðóïïû íå ñóìåëè îðãàíèçîâàòü ôýíîâ è äîñòàòü
|
|
àâòîáóñû, êîòîðûå âîçèëè èõ ïî âñåìó ìàðøðóòó âûñòóïëåíèé ãðóïïû. Åùå
|
|
áîëåå íàäåæíûé ñïîñîá äëÿ íåèçâåñòíûõ èñïîëíèòåëåé áûòü çàìå÷åííûìè
|
|
- ïîëó÷èòü ìåñòî ãðóïïû "ðàçîãðåâà", âûñòóïàÿ â òóðíå ïåðåä óæå èçâåñòíîé
|
|
êîìàíäîé. Ñäåëàòü ýòî ìîæíî, ëèøü èìåÿ êîíòàêòû ñ êåì-òî èç òàêîé èçâåñòíîé ãðóïïû.
|
|
<P>
|
|
<B>ÄÎÌÀØÍÅÅ ÂÈÄÅÎ.</B>
|
|
<P>
|
|
Ñ òåõ ïîð, êàê ñòîèìîñòü âèäåî íà÷àëà ñíèæàòüñÿ,
|
|
ñúåìêà ñîáñòâåííûõ âèäåî-äåìî ñòàëà îäíèì èç ñàìûõ ðàñïðîñòðàíåííûõ
|
|
òàêòè÷åñêèõ ïðèåìîâ íåèçâåñòíûõ ãðóïï.
|
|
<P>
|
|
Ñòîèò ëè äåëàòü ýòî? Ïî ñëîâàì ÒÂ-ïðîäþñåðîâ, ïðîôåññèîíàëüíî ñäåëàííîå
|
|
âèäåî-äåìî äåéñòâèòåëüíî ñîçäàåò äîïîëíèòåëüíûé èíòåðåñ. Õîòÿ íèêòî èç íèõ
|
|
íå ïðèïîìíèë, ÷òîáû òàêèì ñïîñîáîì êàêàÿ-òî ãðóïïà ïîëó÷èëà êîíòðàêò.
|
|
Íå ïûòàéòåñü ïîêàçûâàòü ñâîè âèäåîñúåìêè, åñëè âû íà íèõ
|
|
íå âûãëÿäèòå ïðîñòî ôàíòàñòè÷åñêè: ïîñêîëüêó ïî÷òè âñå îíè, êàê ïðàâèëî,
|
|
äîâîëüíî ïëîõèå, ýòî èñïîðòèò î âàñ âïå÷àòëåíèå è òîëüêî íàâðåäèò.
|
|
<P>
|
|
<B>ÍÅÇÀÂÈÑÈÌÛÅ ÔÈÐÌÛ ÏËÀÑÒÈÍÎÊ.</B>
|
|
<P>
|
|
Âûïóñê ïëàñòèíêè íà íåáîëüøîé,
|
|
íåèçâåñòíîé èëè, ìîæåò áûòü, äàæå âàìè ñîçäàííîé êîìïàíèè ìàëûì òèðàæîì
|
|
îñòàåòñÿ íàäåæíûì ñðåäñòâîì ïðèâëå÷åíèÿ âíèìàíèÿ. ÏËÀÑÒÈÍÊÀ
|
|
ÈËÈ CD - ýòî óæå ñåðüåçíàÿ ðàáîòà, êîòîðóþ âû ñäåëàëè. È ïóñòü òèðàæ åå
|
|
íåâåëèê, äîñòàòî÷íî îòäàòü ýêçåìïëÿðû â îïðåäåëåííûå èçâåñòíûå ìóçûêàëüíûå ìàãàçèíû è íóæíûì ëþäÿì, è
|
|
ìîæíî áûòü óâåðåííûì: î íåé íàïèøóò â ìåñòíîé ïðåññå è ïåðåäàäóò ïî ðàäèî.
|
|
Âåäóùèå æå ôèðìû âñåãäà ñëåäÿò çà âûïóñêîì òàêèõ ïëàñòèíîê, èçó÷àÿ
|
|
ìåñòíûé ðûíîê, è èùóò ñðåäè íèõ ïîòåíöèàëüíûõ çâåçä.
|
|
<P>
|
|
<B>Ó×ÀÑÒÈÅ Â ÌÓÇÛÊÀËÜÍÛÕ ÊÎÍÊÓÐÑÀÕ</B>
|
|
<P>
|
|
— íàèìåíåå ðåçóëüòàòèâíûé ìåòîä. Òîëüêî åäèíñòâåííîé ãðóïïå"U2"- óäàëîñü ïîëó÷èòü êîíòðàêò
|
|
íà CBS, ó÷àñòâóÿ â Èðëàíäñêîì íàöèîíàëüíîì êîíêóðñå òàëàíòîâ. Íî ñóùåñòâóåò
|
|
íåìàëî ïðèìåðîâ, êîãäà, ïîëó÷èâ ïåðâóþ ïðåìèþ, ãðóïïà òàê è îñòàâàëàñü ïðåäîñòàâëåííîé ñàìà ñåáå.
|
|
È âñêîðå ýòîò ôàêò âñåìè çàáûâàëñÿ. Äðóãèìè ñëîâàìè, ñòàòóñ êîíêóðñà îïðåäåëÿåò
|
|
ñòàòóñ åãî ïîáåäèòåëåé, è â êàæäîì êîíêðåòíîì ñëó÷àå âàì ñàìèì
|
|
ðåøàòü - ó÷àñòâîâàòü â íåì, èëè íåò.
|
|
<P>
|
|
<B>ÌÅÍÅÄÆÅÌÅÍÒ.</B>
|
|
<P>
|
|
Äíè, êîãäà âñå ïðîáëåìû àðòèñòà ðåøàë âñåìîãóùèé
|
|
ìåíåäæåð, óæå ïî÷òè ïðîøëè. Îñòàëîñü íåìíîãî òàêèõ êàê Ñàéìîí ÍýéïåðÁåëë
|
|
(Simon Napier-Bell) (Yardbirds, Ò.Rex, Wham!). Îíè, êîíå÷íî, ìîãóò
|
|
ïîäïèñàòü êîíòðàêò ñ ôèðìîé, ïðåäñòàâëÿÿ âàñ, èñïîëüçóÿ ñâîé àâòîðèòåò
|
|
ñðåäè ôèðì ãðàìçàïèñè. Çàïîëó÷èòü òàêèõ ëþäåé â êà÷åñòâå âàøåé
|
|
"ïðîáèâíîé ñèëû" íåëåãêî, åñëè ó âàñ íåò òàêîé ñàìîóâåðåííîñòè, êàê ó
|
|
Ìàðêà Áîëàíà (Mark Bolan), êîòîðûé ïîçâîíèë Íýéïüåð-Áåëëó è çàÿâèë, ÷òî îí-
|
|
âîñõîäÿùàÿ çâåçäà ðîê-ìóçûêè. Peçóëüòàòîì èõ äåñÿòèìèíóòíîãî ðàçãîâîðà áûëà âñòðå÷à, âî âðåìÿ êîòîðîé
|
|
Áîëàí è íàèãðàë ñâîè ïåñåíêè, âïîñëåäñòâèè âîøåäøèå â ïåðâóþ ïëàñòèíêó Ò. Rex.
|
|
Ñòîèò ëè èñêàòü ìåíåäæåðà?? Íàâåðíîå, äà, åñëè ýòî - ïðîôåññèîíàë
|
|
âûñîêîãî êëàññà, óæå èìåþùèé êîíòàêòû ñ ôèðìàìè ãðàìçàïèñè è îïûò
|
|
ðàáîòû.
|
|
<P>
|
|
<B>ÐÀÄÈÎ.</B>
|
|
<P>
|
|
Äæîí Ïèë (John Pill), âåäóùèé ïîïóëÿðíåéøåé àíãëèéñêîé
|
|
ìóçûêàëüíîé ïðîãðàììû "ÐÀÄÈÎ 1", ñ÷èòàåò ïðîêðóòêó ôîíîãðàìì â ýôèðå âàæíûì
|
|
ñðåäñòâîì ïðèâëå÷åíèÿ âíèìàíèÿ ê ìîëîäûì ãðóïïà. Îí ðàññêàçàë, ÷òî â
|
|
70-å ãîäû áîññû áîëüøèõ ôèðì çàïèñûâàëè åãî ïðîãðàììó íà êàññåòó, ÷òî-
|
|
áû ïîñëóøàòü â ìàøèíå ïî äîðîãå íà ðàáîòó. Ïðåäëîæèòå ñâîè ïëåíêè ðàçëè÷íûì
|
|
ïðîãðàììàì, è, åñëè ãäå-òî ïåñíÿ ïðîéäåò â ýôèðå, - ýòî âàì íå
|
|
ïîìåøàåò. Åñëè íåò — íè÷åãî ñòðàøíîãî. " ÑÂÎÅ âðåìÿ ìû íå âçÿëè "Dire
|
|
Straits"- ãîâîðèò Äæîí Ïèë,- íî âû âèäèòå,- îíè âñå ðàâíî äîñòèãëè óñïåõà".
|
|
Ñàì Ìàðê Íîïôëåð (Mark Knopfler) ðàññêàçûâàë, ÷òî îíè ïîòðàòèëè íà çàïèñü
|
|
120 ôóíòîâ, ñâîé ïîñëåäíèé ðåçåðâ, íî ðàäèîñòàíöèè åå íå áðàëè.
|
|
Òîëüêî îäíîìó èç âåäóùèõ âñå æå ïîíðàâèëàñü èõ ïåñíÿ. Îí ïåðåäàë åå â
|
|
ñâîåé ïðîãðàììå, è íà ñëåäóùåå óòðî áûëî 6 èëè 7 çâîíêîâ îò ïðåäñòàâèòåëåé ôèðì.
|
|
"Dire Straits" ïîäïèñàëè êîíòðàêò ñ "Phonogram".
|
|
ÏÐÅÑÑÀ. Êîãäà, áóäó÷è åùå íåèçâåñòíûìè, ãðóïïà "Police" çàêëþ÷èëà êîíòðàêò ñ
|
|
èçäàòåëüñòâîì, ýòî âûãëÿäåëî ðåâîëþùèîííî. Ñåé÷àñ ýòî ïðàêòèêóåòñÿ
|
|
ïîâñåìåñòíî â Âåëèêîáðèòàíèè. Åñëè èçäàòåëüñòâî ÷óâñòâóåò, ÷òî îáðàòèâøàÿñÿ ê
|
|
íåìó ãðóïïà - ïîòåíöèàëüíûå çâåçäû, îíî, íå äîæèäàÿñü âûõîäà åå ïëàñòèíêè,
|
|
çàêëþ÷àåò ñâîé êîíòðàêò, ïèøåò î íåé, à òàêæå ïîìîãàåò
|
|
ïîëåçíûìè ñîâåòàìè. Ãðóïïà "The Wonder Stuff," âûïóñòèâ óñïåøíûõ äèñê
|
|
íà íåçàâèñèìîé ôèðìå, íà çàðàáîòàííûå äåíüãè íàíÿëà ïðåññ-àãåíòà, êîòîðûé
|
|
ñäåëàë ñåðèþ ïóáëèêàöèé î ãðóïïå.
|
|
<P>
|
|
<B>ÒÅËÅÂÈÄÅÍÈÅ.</B>
|
|
<P>
|
|
Íàâåðíîå, âñå çíàþò îãðîìíóþ ñèëó òåëåâèäåíèÿ â ñîçäàíèè
|
|
îáùåñòâåííîãî ìíåíèÿ. Ïîñëå íåñêîëüêèõ óäà÷íûõ ïîêàçîâ ïî Ò àðòèñò ìîæåò ñòàòü
|
|
ïîïóëÿðíûì è áåç ïîääåðæêè ôèðì ãðàìçàïèñè. Ïîë ßíã (Paul Young) ñòàë èçâåñòíûì ïåâöîì
|
|
ïîñëå òðåõ âûñòóïëåíèé â Ò ïåðåäà÷å "Òhå Òube", ïðè ïîëíîì ðàâíîäóøèè ê
|
|
íåìó ñî ñòîðîíû ôèðì ãðàìçàïèñè. Ïðè ýòîì ïîêàçàííàÿ ïåñíÿ ñòàëà #1 â
|
|
õèò-ïàðàäå.  äàëüíåéøåì áûëè ïîäïèñàíû êîíòðàêòû áîëåå ÷åì ñ 23
|
|
ãðóïïàìè, ïîêàçàííûìè â ýòîé ïîïóëÿðíåéøåé Áðèòàíñêîé ÒÂ-ïðîãðàììå.
|
|
Îäíàêî òåíäåíöèè ïîñëåäíèõ ëåò òàêîâû, ÷òî, èñïîëüçóÿ ÒÂ êàê ñðåäñòâî
|
|
âëèÿíèÿ íà ðûíîê ñáûòà ìóçûêàëüíîé
|
|
ïðîäóêöèè, ôèðìû êîíòðîëèðóþò ÒÂ-ïåðåäà÷è, ãäå ïðîâîäÿò ñâîþ êîììåð÷åñêóþ
|
|
ïîëèòèêó, ïîêàçûâàÿ, åñòåñòâåííî, ñâîè ãðóïïû. ÒÂ - ýòî îñîáûé
|
|
ìèð ñî ñâîèìè ïðàâèëàìè. Ýôèðíîå âðåìÿ íå ïî êàðìàíó íà÷èíàþùåé
|
|
ãðóïïå, íî åñòü øàíñ ïîïàñòü â àëüòåðíàòèâíûå ïåðåäà÷è, òàêèå êàê "The
|
|
Snub" íà Ëîíäîíñêîì êàíàëå ÂÂÑ-2.
|
|
Çäåñü ïîêàçûâàþò òîëüêî íåçàâèñèìûå ãðóïïû. Ïîïûòàéòåñü ñâÿçàòüñÿ ñ
|
|
ðåäàêòîðàìè è óáåäèòü èõ â òîì, ÷òî âñå, ÷òî âû äåëàåòå - èíòåðåñíî.
|
|
<P>
|
|
<B>ÝÊÑÒÐÀÂÀÃÀÍÒÍÛÅ ÑÏÎÑÎÁÛ ÏÎËÓ×ÅÍÈß ÊÎÍÒÐÀÊÒÎÂ.</B>
|
|
<P>
|
|
Åùå â äàëåêîì
|
|
1964 ãîäó "The Rolling Stones" ïîëó÷èëè ñâîé ïåðâûé àìåðèêàíñêèé
|
|
êîíòðàêò, ðàçúåçæàÿ íà ãðóçîâèêå ñ óñòàíîâëåííîé íà íåì àïïàðàòóðîé ïî
|
|
Íüþ-Éîðêó, îãëóøàÿ è øîêèðóÿ åãî æèòåëåé. Íî ïðè ýòîì îíè áûëè åùå è òàëàíòëèâû!
|
|
Ñåé÷àñ òàêèå òðþêè è ôîêóñû, êàæåòñÿ, íå âûãëÿäÿò ñëèøêîì îðèãèíàëüíî.
|
|
Ñîâñåì íåäàâíî ñîâåðøåííî íåèçâåñòíàÿ ãðóïïà, ìèíóÿ îõðàíó ñ
|
|
ðîòâåéëåðàìè, ïðîáðàëàñü â çäàíèå ôèðìû "Phonogram" è, ðàñïîëîæèâøèñü â
|
|
öåíòðå îòäåëà "Ïîèñê íîâûõ àðòèñòîâ è ðåïåðòóàðà", ñòàëà èãðàòü íà
|
|
ñòèðàëüíûõ äîñêàõ, ìàëîì áàðàáàíå è àêóñòè÷åñêèõ ãèòàðàõ. Ïðåóñïåëè îíè
|
|
ëèøü â òîì, ÷òî âåñü ïåðñîíàë îòïðàâèëñÿ îáåäàòü ðàíüøå âðåìåíè.
|
|
<P>
|
|
Âîçìîæíî, äëÿ íåèçâåñòíûõ ãðóïï ýòî âûãëÿäèò êàê ïîñëåäíèé øàã îò÷àÿíèÿ.
|
|
Åñòü ìíåíèå, ÷òî ýêñòðàâàãàíòíûå âûõîäêè ïðèíîñÿò ïîëüçó òîëüêî çâåçäàì.
|
|
Äèðåêòîð îòäåëà "Ïîèñêà àðòèñòîâ è ðåïåðòóàðà" íà CBS Ãîðäîí ×àðëòîí
|
|
(Gordon Charlton) ñêàçàë, ÷òî îí èçáåãàåò òðþêà÷åñòâà è èçëèøíåé òåàòðàëèçàöèè,
|
|
ñ÷èòàÿ ýòî äåøåâûì ïðèåìîì. Êàê ãîâîðèë î
|
|
äèí ïðîäþñåð: "×òî áû ãðóïïà íè äåëàëà, âñå ðåøàåòñÿ âîïðîñîì — õîðîøà èõ ìóçûêà èëè )
|
|
íåò".
|
|
<P>
|
|
<B>ÞÐÈÑÒÛ.</B>
|
|
<P>
|
|
ßëÿþòñÿ î÷åíü âàæíîé ÷àñòüþ ïðîöåññà ïîëó÷åíèÿ êîíòðàêòà
|
|
â çàïàäíîì øîó-áèçíåñå. Â Àìåðèêå êîìïàíèè âîîáùå îòêàçûâàþòñÿ ïðèíèìàòü
|
|
ïëåíêè ñ çàïèñÿìè, åñëè îíè îôèöèàëüíî íå çàðåãèñòðèðîâàíû, ò.ê.
|
|
áîÿòñÿ, ÷òî âëàäåëåö îáâèíèò èõ â êðàæå ìóçûêàëüíûõ èäåé.<P>
|
|
Ñåé÷àñ ìíîãèå ãðóïïû, íå èìåÿ ìåíåäæåðà, êàê òàêîâîãî, ïðåäïî÷èòàþò ïîëó÷àòü
|
|
êîíñóëüòàöèè è äåéñòâîâàòü òîëüêî ÷åðåç ñâîåãî àäâîêàòà.
|
|
<P>
|
|
<B>ÏÎÄÂÅÄÅÌ ÈÒÎÃ.</B>
|
|
<P>
|
|
Èòàê, ìû ðàññìîòðåëè ñïîñîáû, êîòîðûìè ìîãëè áû
|
|
âîñïîëüçîâàòüñÿ íåèçâåñòíûå ãðóïïû è íà÷èíàþùèå ìóçûêàíòû. Íåêîòîðûå
|
|
èç íèõ ìîãóò ñåðüåçíî ïîìî÷ü, äðóãèå ïî÷òè áåñïîëåçíû è äàæå âðåäíû.
|
|
Íàèáîëåå íàäåæíûìè ñïîñîáàìè ïðèâëå÷ü ê ñåáå âíèìàíèå ÿâëÿþòñÿ:
|
|
<P>
|
|
<B>À.</B> Âûïóñê ïëàñòèíêè èëè CD íà íåçàâèñèìîé êîìïàíèè íåáîëüøèì òèðàæîì;<br>
|
|
<B>Â.</B> Ìåñòíàÿ ïîääåðæêà;<br>
|
|
<B>Ñ.</B> Íàëàæèâàíèå ëè÷íûõ êîíòàêòîâ ñ
|
|
ïðåäñòàâèòåëÿìè ôèðì ãðàìçàïèñè è
|
|
ñðåäñòâ ìàññîâîé èíôîðìàöèè.
|
|
Êîíå÷íî, øîó-áèçíåñ íå ïðåäñòàâëÿåò
|
|
íè÷åãî õîðîøåãî äëÿ òâîð÷åñêîãî ìóçûêàíòà. Êàê â ëþáîì áèçíåñå, åãî
|
|
ãëàâíàÿ öåëüçàðàáîòàòü äåíüãè è, êàêàÿ áû òàëàíòëèâàÿ ìóçûêà ó âàñ íè
|
|
áûëà, íà íåå áóäóò ñìîòðåòü, êàê íà õîäîâîé èëè íåõîäîâîé òîâàð.<P>
|
|
×àñòî êðóïíûå ôèðìû ñàìè íå çíàþò, êàê èì îòíîñèòüñÿ ê òîé èëè äðóãîé
|
|
ãðóïïå, âíèìàòåëüíî ñëåäÿò çà êîíúþíêòóðîé è íîâîìîäíûìè ìóçûêàëüíûìè
|
|
òå÷åíèÿìè, áîÿñü âëîæèòü äåíüãè íå â òîãî èñïîëíèòåëÿ. Ïîýòîìó
|
|
îíè âûæèäàþò, ïîêà êàêàÿ-ëèáî ãðóïïà èëè ïåâåö íå äîáüþòñÿ õîòÿ íåáîëüøî-
|
|
ãî óñïåõà ñàìîñòîÿòåëüíî, à óæ ïîòîì ñ íèìè ïîäïèøóò êîíòðàêò è "ðàñêðóòÿò"
|
|
ñ ïîìîùüþ ðåêëàìû. Íå ñåêðåò, ÷òî ìíîãèå ãðóïïû çà ìàëåéøóþ âîçìîæíîñòü
|
|
óñïåøíî "çàñâåòèòüñÿ" ãîòîâû ïðîäàòüñÿ è äåéñòâèòåëüíî ïðîäàþòñÿ
|
|
ñ ïîòðîõàìè, òåðÿÿ âñÿêîå óâàæåíèå. Ïîäóìàéòå â êîíöå êîíöîâ, ÷òî âû — ìóçûêàíò,
|
|
à îíè - òîðãîâöû ìóçûêàëüíûì òîâàðîì, è äîãîâîð âàø âñåãäà áóäåò
|
|
êîìïðîìèññîì. <P>
|
|
Äîáèâøèñü óñïåõà ñàìîñòîÿòåëüíî,
|
|
(ïóñòü íà ìåñòíîì óðîâíå), âû ìîæåòå ÷óâñòâîâàòü ñåáÿ äîñòàòî÷íî íåçàâèñèìî,
|
|
ñàäÿñü çà ñòîë ïåðåãîâîðîâ.
|
|
<P>
|
|
<hr size=1 color=#000000 align=center width=400>
|
|
<P>
|
|
Íå ñòîèò ñëèøêîì áëèçêî ïðèíèìàòü ê ñåðäöó è, òåì áîëåå, ñòî-ïðîöåíòíî ñëåäîâàòü âñåì ìåòîäàì!
|
|
<br>Ñòàòüÿ íàïèñàíà â äàëåêîì 1995, äà è åùå íàøèìè çàãðàíè÷íûìè äðóçüÿìè. À ìû âåäü â "Ìàòóøêå-Ðîññèè"
|
|
æèâåì! Íî íåñîìíåííî, â äàííîé ñòàòüå åñòü ìîðå äåéñòâèòåëüíî ïîëåçíîé èíôîðìàöèè.<br>
|
|
֏!
|
|
<P ALIGN="Right"><B>Old Rocker</B></P>
|
|
<P></font></td>
|
|
</tr>
|
|
</table>
|
|
|
|
<FONT class=text>
|
|
<P><hr size=1 color=black>
|
|
Åñëè ó Âàñ åñòü åùå ïîëåçíàÿ èíôîðìàöèÿ, òî <A HREF="mailto:rock@rock.ru">ïèøèòå</A>
|
|
è ìû ñ ðàäîñòüþ îïóáëèêóåì åå.
|
|
|
|
<P ALIGN="right"><strong>Old Rocker</srtong></P>
|
|
</FONT>
|
|
<BR></DIV></TD></TR></TBODY></TABLE>
|
|
</DIV></td>
|
|
</tr>
|
|
</table></td>
|
|
<td bgcolor=#1F1F1F width=9><table border=0 width=9><tr><td></td></tr></table></td>
|
|
</tr>
|
|
</table>
|
|
</td>
|
|
</tr>
|
|
</table>
|
|
<center><B><FONT FACE="Verdana" SIZE=-2 COLOR="#B4B4B4">Copyright © 2001-2002.<br>
|
|
Âåá-äèçàéí è îñíîâíàÿ èäåÿ - <A HREF="http://rocklive.by.ru">Rozanov Oleg</A>(Old Rocker)</FONT>
|
|
</B></center>
|
|
<P ALIGN="Center"><FONT class=text2><B>Ðåêëàìà íà ñåðâåðå</B></FONT><br>
|
|
<a href=http://musicclub.ru/bx/click.cgi?id=260?pg=0011001001 target=_top>
|
|
<img src=http://musicclub.ru/bx/banner.cgi?id=260?pg=0011001001 width=468
|
|
height=60 border=0></a>
|
|
</P>
|
|
</BODY>
|
|
</HTML>
|
|
|
|
|